Social Media Management (SMM) is the process of creating, scheduling, analysing, listening, and engaging with content posted on social media platforms like Facebook, Instagram, and Twitter. This can include tasks such as managing social accounts, establishing a posting schedule, scheduling social media posts, and more.

 

One of the primary reasons for businesses to engage in social media management is that the customers are active on social media, they want to see content from brands like yours, and they are often open to the messages you present on social channels more than they are advertising messages.

 

Additionally, social media management is cost-effective.